Sheacation was SheaMoisture’s first‑ever international brand retreat, created as a multi‑day experience in Jamaica that celebrated Black women, Black beauty, and cultural connection while launching the brand’s Curl Stretch Collection. Set against the backdrop of Montego Bay and hosted at the Round Hill Hotel & Villas, the retreat brought together a curated group of Black creators with intentional programming that blended cultural immersion, relaxation, and community building.

As Design Lead for the Sheacation experience, I shaped the aesthetic system that brought the retreat to life across all touch points. I led a team of designers to develop cohesive visual assets, event environments, branded moments, and product integrations that reflected both SheaMoisture’s mission and the spirit of Jamaica. This included mood and identity direction for villas, celebratory dinners, guided excursions, on‑brand installations, and content capture moments. The result was a seamless, intentional aesthetic that amplified the brand narrative, fostered genuine connection, and created lasting cultural impact.